Raoul Perfitt, Managing Director of Organic Colour Systems, talks to us about what goes into creating one of the world’s best organic, sustainable, and cruelty-free beauty brands. Organic Colour Systems is becoming the industry’s first hair colour brand to use 100% post-consumer recycled colour bottles. Their recycled and eco-friendly packaging is a notable carbon footprint reducer. Even their office work ethics have turned sustainable. Raoul also talks about the importance of beauty salons going green, and how the brand fully endorses such initiatives. It can contribute to far-reaching environmental goals.