Our Brands

Seren London

Seren London is an ethical beauty brand based in London. On the whole cruelty free beauty brands tend to be expensive. Seren London was created to bridge the gap in the market, providing ethical products made in the EU and competitively priced. All of our products are cruelty free with packaging made from 100% recyclable material.

  • Nail polish, two phase nail polish removers and nail accessories
  • Vegan makeup brushes
  • Seren London Makeup collection

Featured Products

By Seren London

Seren London Vegan Cheek Rouge HD Blush

Ultra-light professional formula rich in minerals for all skin types, also sensitive.

Seren London Vegan Shine/Matte Lipstick

An innovation in lipstick formulation that gives long wear, high matte/shine and intense moisture.

Seren London Vegan HD Studio Matte Oil Free Foundation

Perfect for normal to oily skins, this foundation gives perfect coverage and a matte, shine-free finish.

Seren London Calcium Gel Base Coat

The Calcium gel base coat is nourishing product recommended for natural and problematic nail plates.